14 YEARS
TRACK RECORD
We developed and implemented Aruma's national commercial expansion system, executing more than 5 stores under a single brand standard. Each store maintains the same visual identity and shopping experience, adapted to different floor plans and commercial formats — from mall stores to street locations.
Development of a replicable design manual: modular furniture, category signage (fragrance, dermocosmetics, hair) and brand palette, designed to adapt to different store formats without losing identity.
Each new store requires a survey and adaptation of the standard system to the specific architectural floor plan — whether in a mall or street location — optimizing fabrication and installation logistics.
Simultaneous installation of furniture, lighting and finishes at different points across the country, with support at each opening to ensure the brand standard remains identical in every store.
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